Look at me

Nowadays it’s quite hard for any brand / company to get enough attention for its product.

So, one day some smart guys came up with “viral marketing”, a from of marketing where the the goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create viral messages that appeal to this segment of the population and have a high probability of being taken by another competitor.

Now, the latest Old Spice campaign is in my opinion a great one because you really have this "I have to forward the video" feeling...

But maybe you look for yourself

Now... that's a cool video, isn't it? Especially if you know that this a "one shot only" recording... really impressive.

But to be honest: THIS Sesame Street spoof is much better...

Isn't that cuuuuuuuuuuuuuuuuuuute?

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• The Story Behind Sesame Street's Viral Old Spice Spoof (mashable.com)
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• 'Sesame Street' spoofs Isaiah Mustafa's Old Spice ad [poll] (latimesblogs.latimes.com)